Marriott Enhances Booking with Lounge Filter; Hyatt Embraces AI

Traveling can be an exhilarating experience, but finding the right accommodations can sometimes feel overwhelming, especially for those seeking specific amenities like hotel lounges. Marriott Bonvoy has recently made strides to simplify this process for its elite members. Platinum Elite, Titanium Elite, and Ambassador Elite status holders now have an easier way to locate hotels with Marriott Executive Lounges, commonly referred to as M Clubs, thanks to a new search filter in the booking process.

For those unfamiliar, Marriott Executive Lounges offer a range of exclusive benefits, including complimentary food and beverages, a quiet space to unwind, and enhanced service. However, locating properties that feature these lounges can be a challenge. Marriott’s new feature aims to alleviate that difficulty.

When booking a Marriott hotel, travelers can start by entering their desired location and travel dates. Utilizing the “Flexible Dates” option can also provide insight into pricing across an entire month. Once the initial search is completed, users should click on “All Filters” to access a variety of options that can help refine their hotel search.

Among the filters available, travelers can select the “Elite Member Lounge” option. This will display only those properties that offer access to an M Club, making it much easier to find suitable accommodations. For instance, a search in the Tokyo area initially returns 24 hotels, but with the lounge filter activated, the list narrows down to just six, including The Westin Tokyo, known for its Westin Club.

The lounge access benefit is specifically designed for elite members, allowing them and one guest to enjoy the perks of hotel lounges at select brands, including JW Marriott, Marriott Hotels, Sheraton, Delta Hotels, Le Meridien, Westin, Autograph Collection, and Renaissance Hotels. It’s important to note that this benefit is applicable only at resort properties under the Sheraton, Le Meridien, and Westin brands, as well as Courtyard properties outside the U.S. and Canada, where lounges are available.

While the new filter is a welcome addition, travelers can benefit from using other filters as well. For example, selecting hotels that include free breakfast can lead to significant savings, especially for families. Similarly, if you’re looking for a hotel with a pool to keep the kids entertained, that option is readily available as well.

As a dog owner who enjoys traveling with my corgi, I particularly appreciate the ability to filter for pet-friendly accommodations. Marriott’s latest enhancements are part of a broader trend in the hospitality industry, where companies are increasingly leveraging technology to improve the booking experience.

In this vein, Hyatt has taken a step further by introducing an artificial intelligence-powered search tool that is currently in beta testing. This innovative feature allows users to specify their search criteria with remarkable precision. For example, travelers can search for “Category 1-4 properties with free parking in Chicago” or conduct broader searches like “Adults-only properties near the beach under $500 per night.” This level of customization could revolutionize how travelers find accommodations that meet their unique needs.

While Hilton has not yet embraced AI in its search functionality, it does offer a wider array of filters to help travelers discover their ideal stay. Options include hotels with digital keys, in-room streaming capabilities for a seamless entertainment experience, complimentary evening receptions, EV charging stations, connecting rooms for families, and even access to executive lounges.

Despite the increasing rarity of hotel lounges, Marriott’s new filter is a significant step in making it easier for elite members to find and book properties that offer this sought-after amenity. Meanwhile, Hyatt’s forward-thinking approach with AI showcases the potential for technology to streamline the travel planning process even further.

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In conclusion, whether you’re a seasoned traveler or planning your first getaway, utilizing the right tools and filters during the booking process can significantly enhance your travel experience. Marriott’s new lounge filter is a valuable addition, while Hyatt’s innovative use of AI represents the future of travel planning. By staying informed and leveraging available resources, travelers can find accommodations that meet their needs and make the most of their journeys.