13 Hidden Summer Travel Gems for 2025

Planning a summer vacation can often feel overwhelming. Should you revisit beloved destinations, brave the bustling streets of popular European cities, or seek cooler climates to escape the heat? If you’re in search of unique and underrated spots for your summer getaway, we’ve compiled a list of incredible destinations both in the U.S. and abroad that promise unforgettable experiences away from the crowds.

Let’s dive into these hidden gems that could become your new summer favorites.

1. Alesund, Norway

For those looking to dodge the summer heat, Alesund is a fantastic choice. With summer temperatures rarely exceeding 70°F, this picturesque town is known for its stunning Art Nouveau architecture. Visitors can explore the Art Nouveau Center, which details the town’s reconstruction after a devastating fire in 1904.

Outdoor enthusiasts will enjoy the Atlantic Ocean Park aquarium, hiking up Mount Aksla for breathtaking views, and embarking on boat cruises through the UNESCO-protected Geirangerfjord.

Tip: Consider staying at the Hotel Brosundet, a charming adults-only hotel in a former fisherman’s warehouse, with rates starting around $180 or 16,250 World of Hyatt points per night.

2. Bend, Oregon

If you want to avoid the crowds at national parks, Bend is a nature lover’s paradise. Fly into Portland, soak up the city’s vibrant culture, and then drive southeast to Bend. Summer is perfect for floating on the Deschutes River, hiking to Tumalo Falls, or attending outdoor concerts at the Hayden Homes Amphitheater.

Don’t miss the chance to sample local brews along the Bend Ale Trail, featuring spots like Sunriver Brewing Company and The Ale Apothecary.

Tip: The Newberry Hotel Bend, Tapestry Collection, offers a convenient location in historic downtown Bend, with rates starting at $200 or 70,000 Hilton Honors points per night.

3. Ljubljana, Slovenia

For a European experience without the throngs of tourists, Ljubljana is a must-visit. Stroll through the charming streets of the Old Town, take a scenic city cruise, and visit Ljubljana Castle for a taste of history.

This city also serves as a great base for day trips to breathtaking spots like Lake Bled and the unique Postojna Cave Park.

Tip: Stay at the InterContinental Ljubljana, where rooms start at $174 or 31,000 IHG One Rewards points per night.

4. Columbus, Ohio

Columbus may not boast the glamour of larger cities, but it offers an array of family-friendly activities and outdoor adventures. The Columbus Zoo and Aquarium is a highlight, featuring a diverse range of animals and live music events throughout the summer.

For a unique experience, visit The Wilds, an animal conservation center that offers open-air safaris. The city also has a vibrant food scene and numerous breweries.

Tip: The Graduate Columbus hotel, themed around Ohio State University, offers rooms starting at $125 or 41,000 Hilton Honors points this summer.

5. Hokkaido, Japan

Hokkaido, Japan’s northernmost island, is not just a winter wonderland; it offers incredible summer adventures too. In Niseko, visitors can enjoy golfing, zip-lining, and rafting, alongside indulging in traditional Japanese cuisine.

Tip: Look for summer deals at hotels like Hilton Niseko Village, with rates starting at $87 or 28,000 Hilton Honors points per night.

6. Mendoza, Argentina

Traveling to Mendoza during the U.S. summer means enjoying Argentina’s winter. While the vineyards may not be in full bloom, the region offers cozy fireside tastings and opportunities for horseback riding in the Andes.

For a completely different experience, consider skiing at resorts like Las Lenas.

Tip: The Park Hyatt Mendoza offers luxurious accommodations starting from $200 or 12,000 World of Hyatt points per night.

7. Bozeman, Montana

Known for its winter sports, Bozeman is equally enchanting in summer. With activities like kayaking, fly-fishing, and hiking, it’s a great destination for outdoor enthusiasts.

Don’t miss the Bozeman Stampede rodeo in August for a taste of Western culture.

Tip: For a unique experience, try Under Canvas North Yellowstone for luxury tent accommodations starting at $329 or 24,250 World of Hyatt points per night.

8. Hamburg, Germany

If you’re seeking a European city with charm and fewer tourists, Hamburg is the place to be. Known as the “Venice of the North,” this maritime city features beautiful canals and a vibrant cultural scene, from museums to summer festivals.

Tip: The Westin Hamburg Elbphilharmonie offers stunning views and rates starting at $289 or 49,000 World of Hyatt points per night.

9. Lexington, Kentucky

Dubbed the “Horse Capital of the World,” Lexington is perfect for horse lovers and bourbon enthusiasts alike. Visit the Kentucky Horse Park or explore the Bourbon Trail for a unique taste of the region.

Tip: The Sire Hotel, Tapestry Collection by Hilton, offers rooms for $133 or 43,000 Hilton Honors points per night.

10. Jeju Island, South Korea

Jeju Island is a summer paradise with diverse offerings, from beautiful beaches to cultural experiences. Explore natural wonders like waterfalls and volcanic formations, or dive into the vibrant local food scene.

Tip: The JW Marriott Jeju Resort & Spa features modern amenities and stunning views, with rates starting at $622 or 52,000 Marriott Bonvoy points per night.

11. Charlevoix, Quebec, Canada

This popular winter ski destination transforms into a summer playground. Enjoy hiking in Parc National des Grands Jardins, whale watching, or relaxing by the beach.

Tip: Club Med Quebec Charlevoix offers an all-inclusive experience with rates starting at $940 for a two-night minimum stay.

12. Rosemary Beach, Florida

For a laid-back beach experience, Rosemary Beach is a hidden gem along Florida’s Highway 30A. With limited beach access for residents and guests, you can enjoy a more tranquil atmosphere.

Tip: The Pearl, a boutique hotel, offers beach access and complimentary amenities, with rooms starting at $476 this summer.

13. Annecy, France

Known as the “Venice of the Alps,” Annecy is a charming town filled with canals and stunning mountain views. Enjoy leisurely strolls, cycling, and local cuisine in this picturesque setting.

Tip: The Moxy Annecy offers trendy accommodations at rates starting at $129 or 35,000 Marriott Bonvoy points per night.

These 13 underrated summer destinations offer a mix of adventure, culture, and relaxation. Whether you’re looking to explore nature, indulge in local cuisine, or simply unwind, these hidden gems are sure to provide a memorable summer getaway.