Discover the Newly Renovated W New York Union Square

W New York — Union Square has undergone a stunning $100 million renovation, bringing a fresh and vibrant atmosphere to this iconic hotel. Originally designed by the Rockwell Group when it opened in 2001, the renovation breathes new life into the historic 1911 Beaux-Arts building that houses 256 rooms.

As soon as you enter the hotel, you are greeted by a striking aesthetic. A lava-like carpet flows down a twisting staircase, leading guests into the revamped space that captures the essence of modern luxury. The centerpiece of this transformation is the Living Room, a communal area inspired by the grandeur of Grand Central Station. Here, guests can unwind with a cup of Devocion coffee or indulge in craft cocktails and small plates, all while soaking in the chic, contemporary design.

The renovation pays homage to the vibrant spirit of New York City, with elements of Union Square woven throughout the design. George Fleck, senior vice president and global brand leader of W Hotels, described the redesign as “a reimagination rooted in the audacious spirit of New York City.” The hotel aims to embody energy, edge, and a distinct sense of style that inspires stories worth sharing.

Dining at the hotel is an experience not to be missed. The new seafood restaurant, Seahorse, helmed by chef John Villa, offers a delectable menu featuring dishes such as Skull Island prawns with burnt lemon and Calabrian chili, shrimp ajillo on rustic sourdough, and Maine lobster cavatelli. The restaurant’s decor includes sea-inspired details like mermaid green tiles and a mural by Brooklyn-based artist En Viu, enhancing the overall dining experience.

For those looking to enjoy a drink with a view, the Guardian Rooftop Bar on the 17th floor is the only rooftop bar in Union Square. With a retractable roof that adapts to the seasons, this bar offers breathtaking views and a moody ambiance inspired by art and nightlife institutions like Andy Warhol’s Factory. It promises to become a hot spot for both locals and visitors.

The guest rooms at W New York — Union Square blend natural elements with cutting-edge technology. Floral carpeting, ombre wallpaper, and hunter green couches create a serene atmosphere reminiscent of Central Park. Modern amenities such as smart TVs, panel temperature controls, and Marshall Bluetooth speakers ensure a comfortable stay. Unique design touches, including chessboard-inspired side tables and yellow taxicab-colored faucets, pay homage to the city’s vibrant culture.

The W Hotel brand is currently evolving, moving towards a more modern and inviting approach to its signature bold style. This shift is evident in the Union Square redesign, which emphasizes a welcoming atmosphere for all guests. The hotel’s Fit gym reflects this philosophy, featuring a Peloton studio and a recovery zone with hydromassage chairs, highlighting wellness as a cornerstone of modern luxury.

Rates at W New York — Union Square start at $623 per night through the end of 2025, with lower rates available in January and February. Marriott Bonvoy members can book award nights starting at 62,000 points, though most nights fall between 80,000 and 100,000 points due to the dynamic pricing system.

For those looking to maximize their travel budget, applying for a cobranded Marriott credit card can help you accumulate points for stays at this newly renovated gem. The Points Guy believes that credit cards can transform the way you travel, allowing you to leverage everyday spending for travel experiences that might otherwise be out of reach.

In summary, W New York — Union Square stands out as a remarkable destination for travelers seeking a blend of luxury, modern design, and a taste of New York City’s vibrant culture. With its stunning renovations, exceptional dining options, and unique amenities, it promises an unforgettable experience for both locals and visitors alike.