Marriott Bonvoys Soft Landing Policy: What You Need to Know

Marriott has officially announced the extension of its “soft landing” policy through 2026, offering a lifeline to Marriott Bonvoy members who may not requalify for their elite status in 2025. This policy allows members to maintain a status tier just below their current level from March 2026 until February 2027, providing an opportunity to retain some benefits during a transitional year. Here’s what you need to know about this policy and how it affects your travel plans.

If you earned elite status in 2024, it will expire at the end of February 2025 unless you manage to requalify for the same or a higher status level in 2025. But what happens if you don’t meet the requirements? Marriott’s soft landing policy ensures that even if you drop a tier, you still enjoy some perks associated with your previous status.

According to Marriott’s official communication, members who do not requalify will see their new status reflected in March 2026 and will be able to enjoy that status through February 2027. This means that if you fail to maintain your elite level, you’ll only drop down one tier, rather than losing all your privileges.

This approach is reminiscent of similar policies Marriott had prior to the COVID-19 pandemic. During that time, the company extended elite status earned in 2019 and 2020 through February 2023. The reinstatement of the soft landing policy is a strategic move that not only helps members retain some level of elite benefits but also encourages loyalty to the Marriott brand, motivating members to strive for requalification in the following year.

For mid- and upper-tier Marriott Bonvoy elite members, the benefits of the soft landing policy are particularly noteworthy. For instance, Titanium Elite and Ambassador Elite members who do not requalify in 2025 will still enjoy many perks associated with their current status, including complimentary breakfast at most Marriott brands, suite upgrades at check-in—even at Ritz-Carlton properties—a 75% bonus on points accrual, and access to Choice Benefits. Platinum Elite members will also retain many of the same advantages as Titanium Elite members.

As you look ahead to 2026, be sure to check your new Marriott status and its expiration date in early March. This transition period can be an excellent opportunity to reassess your travel habits and explore ways to requalify for your desired elite status.

In conclusion, Marriott’s soft landing policy is a beneficial initiative for loyal members who may find themselves falling short of requalifying for their elite status. It provides a safety net that encourages continued loyalty while still offering valuable perks. Whether you’re a frequent traveler or someone who uses Marriott for occasional getaways, understanding this policy can help you make the most of your Marriott Bonvoy membership.

For those interested in maximizing their travel experience, consider exploring various credit cards that can enhance your spending power and unlock additional travel rewards. The Points Guy emphasizes that the right credit card can transform everyday spending into valuable cash back or travel experiences, making it easier to achieve your travel goals.

As you navigate your travel plans, take advantage of the resources available to you, including Marriott’s offerings and the benefits of credit card partnerships. With the right strategies, you can ensure that your travel experiences remain rewarding and enjoyable.