Marriott Launches Automatic Room Upgrades for Elite Guests

Marriott Bonvoy has introduced an innovative automatic room upgrade system designed to enhance the check-in experience for elite members. This new feature aims to simplify the process of receiving complimentary upgrades, making it more predictable and efficient.

The automatic upgrade system is available for Marriott Gold Elite members and above, who are entitled to complimentary room upgrades upon arrival. These upgrades can include access to rooms on higher floors or those with superior views, among other enhancements.

Previously, elite members often had to rely on chance or their negotiation skills to secure an upgrade at check-in. The new system changes this dynamic by automating the upgrade process, allowing guests to enjoy a more seamless experience.

Here’s how the new system works: Starting five days before check-in for most Marriott brands, and three days prior for Ritz-Carlton, St. Regis, and Edition properties, the system will initiate the approval of Nightly Upgrade Awards. Then, beginning at 3 p.m. the day before check-in, complimentary room upgrades will be assigned to eligible elite members. This means that guests can know in advance whether they will be upgraded, reducing the uncertainty that often accompanies travel.

While the process is largely automated, hotel staff will still play a crucial role in assigning the available upgraded rooms. A spokesperson for Marriott noted that feedback from both associates and members during the pilot phase was overwhelmingly positive, leading to the global rollout of this technology.

Despite these advancements, it’s important to note that guaranteed upgrades are still not a certainty. There may be more elite members than available upgraded rooms, which means that some guests may still miss out on this benefit. For those who prefer a more assured upgrade experience, redeeming a Nightly Upgrade Award is an option. However, these awards can only be redeemed at select brands and will be considered no earlier than five days before check-in, with no guarantee of approval.

The introduction of the automatic room upgrade system marks a significant improvement for Gold Elite members and higher, as it streamlines the upgrade approval process. Guests can expect to be informed about their upgrade status before arriving at the hotel. For those looking for a guaranteed upgrade, using Bonvoy points to book a premium room or utilizing a Marriott credit card to pay for an upgrade remain viable options.

In summary, Marriott’s new system aims to provide a more equitable and efficient upgrade experience for elite members, reducing the guesswork and enhancing the overall travel experience. As the hospitality industry continues to evolve, innovations like this are essential in meeting the expectations of modern travelers.